Marketing Manager JD

Marketing Manager JD

Job Description

The Marketing Manager is responsible for developing and executing the company’s marketing strategy to drive revenue growth, strengthen brand awareness, increase customer acquisition, and improve market share across all business divisions. This role leads to the planning, execution, measurement, and optimization of integrated marketing initiatives across digital, brick and mortar, traditional, and trade marketing channels.  This is a highly KPI- driven leadership position requiring a commercially minded marketer with a proven history of increasing sales, improving marketing return on investments, generating qualified leads, growing brand awareness, and leading high- performing marketing teams. The successful candidate must demonstrate, using verifiable metrics, how previous marketing initiatives have improved revenue, customer acquisition, conversion rates, campaign performance, and overall business growth.

KEY RESPONSIBILITIES

1. Marketing Strategy & Business Growth

   • Develop and execute annual, quarterly, and monthly marketing strategies  aligned  with company objectives.  
   • Create integrated marketing plans that support brick and mortar, commercial, and e-commerce sales.  
   • Identify market opportunities, emerging trends, and customer segments to drive sustainable business growth.  
   • Develop customer acquisition and retention strategies across multiple channels.  
   • Monitor competitor activity and recommend strategies to improve market positioning.  
   • Manage the annual marketing calendar and campaign schedule. 

2. Brand Management 

  • Protect and strengthen the company’s brand identity across all customer touchpoints 
  • Ensure consistent messaging, tone, and visual identity across digital, brick-and mortar spaces, advertising, events, and printed materials. 
  • Develop brand positioning strategies for new products and services. 
  • Maintain brand standards across all company locations. 
  • Oversee corporate communications and reputation management.

3. Campaign Planning & Execution 

  • Lead the planning and execution of integrated marketing campaigns across digital,brick and mortar, print, radio, television, outdoor, and social media channels. 
  • Manage promotional campaigns, product launches, seasonal sales, and brand activations. 
  • Coordinate campaign timelines to ensure projects are delivered on schedule and within budget. 
  • Continuously optimize campaigns using performance data. 
  • Evaluate campaign effectiveness and recommend improvements. 
  
4. Digital Marketing & Lead Generation 

  • Develop digital marketing strategies that generate qualified leads and increase online sales. 
  • Oversee paid advertising including Google Ads, Meta Ads, and remarketing campaigns 
  • Monitor website traffic, user behaviour, and conversion performance. 
  • Manage SEO, website optimization, landing pages, and conversion rate optimization 
  • Improve customer acquisition costs and marketing ROI.
  
5. Content & Creative Leadership

  • Oversee the development of high- quality marketing content including; 
      o  Advertising campaigns 
      o social media content  
      o product launches 
      o Email marketing 
      o Website content 
      o Video production 
      o Photography  
      o Product catalogues 
      o Sales Collateral  
  • Ensure creative work aligns with brand guidelines and commercial objectives 
  • Review and approve marketing materials before publication 
  • Develop and manage all content creation resources, spaces and platforms 
  
6. Merchandising 

   • Develop merchandising standards across all brick-and-mortar locations and digital platforms 
   • Develop and execute strategic seasonal merchandising plans and activations 
   • Develop, implement, and manage pricing and display systems in all brick- and – mortar locations 
   • Oversee in-store branding, point-of- sale displays, signage, and promotional materials. 
   • Plan showroom campaigns that increase foot traffic and customer engagement. 
   • Ensure product launches are fully supported with merchandising and promotional assets. 
   • Conduct regular showroom audits to maintain brand standards.
   
7. Product Marketing 

  • Develop go-to-market strategies for new products. 
  • Create product positioning and messaging 
  • Work closely with Product Development and Sales Teams to develop product launch plans. 
  • Work closely with Product Development, Sales, Training and Development Teams to develop product training materials and sales enablement resources. 
  • Ensure accurate product information across all customer- facing- platforms. 
  
8. Marketing Analytics & Performance

  • Monitor on-going marketing campaign performance,  including Google and Meta and Tiktok 
  • Measure marketing effectiveness using defined KPIs 
  • Analyze campaign performance and customer insights 
  • Produce monthly marketing performance reports 
  • Track customer acquisition costs, ROI, conversion rates, engagement metrics, and lead quality. 
  • Use analytics to continuously improve campaign performance
  
9. Budget Management 

  • Develop and manage the annual marketing budget. 
  • Allocate resources across campaigns based on expected returns 
  • Monitor expenditure and maximize marketing ROI. 
  • Evaluate agency and vendor performance
 
10. Leadership & Team Development 

  • Recruit, mentor, and develop the marketing team 
  • Establish clear KPIs and accountability standards 
  • Conduct regular coaching sessions and performance reviews 
  • Identify skill gaps and implement development plans 
  • Foster a culture of creativity, collaboration, innovation, and accountability. 

11. Cross-Functional Collaboration 

  • Partner with Sales, Training and Product Development Departments, to ensure marketing activities generate qualified leads and support revenue growth 
  • Collaborate with Product management, procurement, customer service, and operations to support business initiatives 
  • Coordinate marketing support for digital as well as brick and mortar promotions, commercial projects, and solar installations 
  • Gather customer insights and communicate findings to relevant departments.

Qualifications & Experience  

• Bachelor’s degree in marketing, Business Administration, Communications, Digital Marketing, or a related discipline.  
• Minimum of 5 years' progressive marketing experience, including at least 2 years in a marketing leadership role.  
• Proven experience managing integrated marketing campaigns with demonstrable business results.  
• Experience in Marketing retail, wholesale, and B2B of appliances, renewable energy, consumer electronics, or technical products is highly desirable.  
• Experience managing digital advertising and social media platforms, websites, CRM systems, and marketing automation tools.  
• Strong understanding of marketing analytics and ROI measurement.

Knowledge, Skills & Competencies 

• Strong commercial and strategic thinking.  
• Excellent leadership and project management skills.  
• Strong analytical and data interpretation abilities. 
•  Expertise in digital marketing and customer acquisition.  
• Excellent written and verbal communication skills.  
• Strong creative direction and brand management capabilities.  
• Budget planning and financial management skills.  
• Ability to manage multiple projects simultaneously.  
• Strong presentation and stakeholder management skills.  
• High attention to detail.  
• Ability to thrive in a fast-paced, results-oriented environment.  
• Proficiency in Microsoft Office Suite, Google Analytics, Meta Business Suite, Google Ads, CRM platforms, and marketing automation tools. 

Key Performance Indicators (KPIs)
  
Performance will be measured against, but not limited to, the following:
 
Business Growth 

• Marketing-generated revenue  
• Marketing ROI 
• Customer acquisition growth 
• New customer acquisition  
• Market share growth
  
Campaign Performance
  
• Lead generation  
• Cost per lead  
• Lead-to-sale conversion rate  
• Campaign ROI  
• Return on advertising spend (ROAS)  

Digital Performance  

• Website traffic growth  
• Website conversion rate  
• Organic search growth 
•  Email engagement  
• Social media engagement  
• Paid advertising performance  

Brand Performance  

• Brand awareness  
• Share of voice  
• Customer engagement 
•  Brick and mortar foot traffic  
• Event performance  

Operational Performance 

• Campaign delivery timelines  
• Budget adherence  
• Merchandising compliance 
•  Product launch execution  
• Marketing asset turnaround time  

Team Performance  

• Individual KPI achievement  
• Employee engagement 
•  Staff development 
•  Cross-functional collaboration  
• Project completion rate  

Success in the Role  

Within the first 12 months, the successful Marketing Manager should be able to 
demonstrate measurable improvements in:
  
• Revenue generated through marketing initiatives 
•  Marketing ROI and return on advertising spend  
• Qualified lead generation  
• Customer acquisition  
• Campaign performance  
• Brand awareness and customer engagement  
• Website traffic and conversion rates  
• Brick and mortar foot traffic and showroom performance  
• Product launch effectiveness  
• Merchandising consistency 
•  Team capability and productivity  
• Overall contribution of marketing to company profitability