From the World's No.1 OLED TV brand*

*LG OLED TV has been ranked No.1 selling OLED TV Brand for 10 consecutive years by Omdia.

 α9 AI Processor 4K Gen6

Evolution at Its Core

Enter the world of α-realism. A portal to new universes that lets you feel like you're the main character in the scene, surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6*.

*Image quality dependent on source material.

AI Super Upscaling 4K

High resolution looks incredibly natural

AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.

*Image quality dependent on source material.

Dynamic Tone Mapping Pro

Contrast, bold and boosted

Dynamic Tone Mapping Pro refines imagery* with an enhancement process that emphasises contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.

*Compatible HDR10 content required for this function.

Brightness Booster

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor Gen6.

*Compared to 2023 LG OLED TV models and based on Full White Screen measurement.
Does not apply to C3 48/42"

Synergy Bracket

Together by design

LG Sound Bar SC9S comes with the LG Synergy Bracket that can be used as a table-top TV stand or to mount the sound bar to a wall-mounted LG OLED C3 TV.* The Sound Bar is positioned neatly under the TV for a clean, seamless look that complements any space.

*Bracket included with SC9S and compatible with OLED C2/C3 55", 65", 77" TVs. Sound bar and TV sold separately.

Self-Lit OLED

No backlight necessary

Pixels reach their brightest, most brilliant potential when they stand alone, with no backlight to dull their glow. Enjoy slim design and vibrant pictures with unmatched contrast.

Infinite Contrast

Revealing detail in the darkness

With deeper, dark blacks that can be achieved by self-lit pixels, extreme contrast provides crisp, defined visuals and helps reveal detail your eyes usually miss.

Dolby Vision IQ & Dolby Atmos

Elevate Your Entertainment

Dolby Vision IQ can reveal extraordinary depth and detail in almost every scene, even as lighting conditions in your room change. And with virtual surround sound from Dolby Atmos, your favourite films will captivate your senses.*

*Dolby Vision High Dynamic Range content required, Dolby Atmos source content required for full audio effect.

ThinQ AI & webOS

Smart Functionality

Maximise your smart TV viewing experience. Bring convenience to your TV with personalised alerts, customised recommendations, and more. Smart features like the All New Home help ensure a fast, intuitive viewing experience.*

*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.

Home Cinema Experience

Spellbinding cinema

Ultra-vivid picture quality plus enveloping spatial sound and a vast library of streaming entertainment combine for sensational home cinema.

*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.

Ultimate Gameplay

Embark on epic gaming adventures

Feel like a winner every time you play. A blazingly fast 1ms response time, NVIDA G-Sync compatibility, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures that can't be rivalled. And with gamer-centric UX and game streaming services, you can dive straight in and play on.*

*Supports up to 48Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.
*NVIDIA G-sync compatible with RTX 20, RTX 30, and GTX 16 graphics cards. Older GPUs do not support G-SYNC compatibility.

 Game Dashboard and Optimizer

Gaming Central

Game Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.

 Subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updates as required. Content, features and third party services will vary from time to time without notice.